Thought Leadership

Where we challenge conventional thinking about industrial technology, business process, and the future of asset management. No buzzword brokering. Just first principles thinking about where the industry is headed and what it takes to get there.

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Graphic showing two circles on a dark background — a blue circle labeled "THE WORLD" with scattered data points representing general knowledge, and an orange circle labeled "YOUR WORLD" with concentrated, connected data points representing applied context. A dashed arrow bridges the gap between them, labeled "where value lives."

6 months ago • By Andy Crawford

AI Knows THE World. It Doesn't Know YOUR World.

Most companies buying AI tools are asking the wrong question. They want to know which tool to buy when they should be asking what their business process needs to look like for AI to actually create value. The gap between what AI knows and what your business knows is where all the value lives, and closing it has nothing to do with technology.